Selling with Kelly: Your Trusted Northern Virginia Realtor

When it comes to selling your home in Northern Virginia, you deserve the best. Kelly Ettrich has been a dedicated Realtor in the region for eight years, helping homeowners confidently and efficiently navigate the real estate market. With a proven track record of success and top-notch customer satisfaction, Kelly has developed a comprehensive six-step system to ensure a smooth and stress-free selling experience.

Kelly is a Sherpa for her clients.

Kelly’s Six-Step System for Selling Success

Home Sale Consultation: Ways to Optimize Your Home’s Value

During the home sale consultation, Kelly will take the time to understand your goals, timeline, and expectations. She will conduct a comprehensive walkthrough of your property, identifying areas where improvements can be made to enhance its appeal and value. Suggestions may include repairs, upgrades, decluttering, or staging.

Additionally, Kelly will present you with a detailed comparative market analysis to help you understand the current market trends and pricing strategies, allowing you to make an informed decision about your listing price.


Helpful Videos:

An Example of one of Kelly’s Listing Videos

Launch Marketing Plan: Marketing that Maximizes Options

Kelly’s comprehensive marketing plan is tailored to showcase your home’s unique features and reach the right audience. The plan includes professional photography and videography, highlighting your home’s best attributes, and utilizing social media platforms and real estate websites to maximize exposure. Kelly’s also employs targeted marketing strategies like email and online ads to reach potential buyers interested in properties like yours. This multi-channel approach ensures that your home receives the attention it deserves, leading to a faster and more successful sale.

Analyze Market Feedback: Evaluate Comparable Homes and Ensure Correct Pricing

Kelly will continuously monitor feedback from potential buyers and agents analyzing comments from showings, open houses, and online platforms. By staying in tune with the market, Kelly can identify trends and recommend adjustments to your home’s pricing or presentation, ensuring your property remains competitive and attractive to potential buyers.

Ratify Contract: Deliver Exceptional Experiences

Receiving an offer is an exciting milestone, but the negotiation process can be complex. Kelly’s expertise in contract negotiations ensures you get the best possible terms and conditions for your sale. She will review each offer with you, discuss potential counteroffers, and advise you on the optimal strategy to secure a favorable outcome. Throughout this stage, Kelly will communicate clearly and consistently, keeping you informed and confident in your decisions.

Navigate Contingencies: All Items Addressed for Closing

Selling a home involves managing various contingencies, such as financing, inspections, and appraisals. As your advocate, Kelly will help you navigate these complexities, coordinating with all parties to keep the process on track. She will assist you in understanding the results of inspections and appraisals, negotiate repairs or credits as needed, and ensure that all required documentation is submitted promptly. This proactive approach minimizes the risk of delays and keeps your closing on schedule.

Execute a Smooth Settlement: All Issues Addressed

As you approach the closing date, Kelly’s attention to detail and commitment to excellence becomes even more valuable. She will work closely with title companies, lenders, and attorneys to ensure all paperwork is accurate and complete. Kelly will also help you manage any last-minute issues that may arise, such as unexpected repairs or final walkthrough concerns. By meticulously addressing these potential challenges, Kelly guarantees a smooth settlement, allowing you to move forward confidently and excitedly.


With Kelly Ettrich by your side, selling your home in Northern Virginia has never been easier! Scheduled your consultation today!